According to the observations of CMEN, affected by the glass industry in China market downturn this year, there have been two or three years since the large glass machinery enterprises under the "Dao", and those small factory closure or a career change is more sharp decline in exports too many to count. Our country glass machinery enterprise is experiencing the cold winter. At present, there are thousands of Chinese glass machinery enterprises, but most of them are small and medium-sized enterprises, irrational industrial structure, industry focus on labor-intensive products and technology intensive products lags behind the developed countries, the industrial energy consumption, low output, serious environmental pollution, weak technological innovation ability, backward management level etc. the problem.

       At present, the development of China's glass machinery is highly dependent on the international market. Domestic enterprises need to set up "China glass machinery" brand if they want to tide over difficulties. To establish China's glass machinery brand requires a lot of efforts. This requires the industry associations to take the lead, export enterprises to fully support, through commercial publicity and public relations and other formal channels, in foreign countries to establish "China glass machinery" brand. These factors are indispensable. The successful experience of industry associations in Germany and Italy is worth learning and learning.